More Restaurants Should Do This

A very wise and successful restaurant owners advise. Like not buying from cheap purveyors. When the Onion rings are crap....

Never be cheap where guests are concerned. The most important money you will spend is money that adds value to the guest.

Determine a percentage of your revenue to put into improvements that affect the guest and constantly enhance their experience. At Uchi we don’t spend money on advertising or marketing but we run a very high level of comps. We give away gift cards and send a lot of complimentary dishes to tables.

Guests love when a dish comes out and the server says, “The chef wanted you to try this,” because that creates a real connection and makes the experience personal.

Make sure you spend as much money as possible on the guest experience. Spend money on the people already in your restaurant, because that’s the best way to generate genuinely positive word of mouth.

Obviously No One at the Pukin' Pelican has ever known this!